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Boston brand makes it big-time

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There’s an interesting footwear trend taking place in the streets of Paris at the moment. Prepare to be a little surprised, for it seems the French are going for a look that’s casual for the cause of comfort and durability. What should you be modelling on your feet this season? Here’s the low-down on summer shoe chic in this international fashion capital.

It’s quite simply some humble sneakers which have swept over Paris like an uncontrolled epidemic in recent times. Usually regarded as a centre of haute couture and home of acclaimed shoe designer Christian Louboutin, creator of footwear for celebrities and royalty, it’s all gone a little topsy-turvy with the latest mania for Chuck Taylor All Stars.

Yes, that’s right; Converse All Stars have finally made it big in Paris. An international fashion staple since the 1970s, this Boston brand has finally made its mark on the French capital. From punk to grunge, Chuck Taylor All Stars have been popular in the United States and the rest of the world for almost as long as designer jeans. It’s only recently that Paris has latched on in a grand fashion, and everyone from students to affluent mothers in the rich Parisian district of the 16th arrondissement seems to be sporting a pair.

So does this mean that parisiennes are no longer flaunting their designer dresses by Marc Jacobs and 3.1 Philip Lim? Far from it! The big name international designers are still as popular as ever, but these days there seems to be a little more mix and match between chic and casual, designer label and street fashion. It’s an interesting trend, one that is equally fun to take part in as it is to observe!

There’s one thing that’s for certain, with the variety of colours and the scope of styles of Chuck Taylor All Stars that one can find on the market at the moment, there’s no need to ever be stuck trying to match your designer handbags with your shoes!

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