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| Business card | |||||
While there is no denying that business
card arent all that expensive, they can be quite challenging. Fact
remained that you have to go to all the trouble of deciding what to put
on them, either designing them or getting someone to design them for you,
and then taking the finished design to the printer. And whats more then you have to do it
again every time you change your phone number, job title or whatever!
So the question now arises: Why go through all that Whats the point in
all that Well, in simple terms there are lots
of good reasons why you should carry business cards with you wherever
you go. First and foremost, its a way of giving out all your contact details
quickly and easily you dont have to worry about scraps of paper and pens,
and you dont have to worry about giving your email address out to someone
over the phone later on, because its all there on the card. It is worth mentioning in this regard
that having business cards to hand also shows that youre not just some
cowboy youre serious about what you do, youve invested in it, and youre
a professional. Always remember that when someone is on the fence about
you, a good business card can convince them that youre worth trusting.
In case if youre going to a tradeshow,
conference or fair, business cards are very important, as youre likely
to meet hundreds or even thousands of people and have masses of half-remembered
conversations. On the other hand if you use business cards well by making
notes on the back of them saying what you spoke to the person about, it
can help you to get much more out of these kinds of events than you otherwise
would. If experts are to be believed, giving
business card to people makes them much
more likely to give you theirs in return, which can be very useful if
you really want someones details, giving them your own first creates an
obligation, unless theyre planning to cause a scene by handing your card
back. Furthermore once youve decided what
to put on your business cards, you still have plenty of decisions left
to make. The question arises: Are you going to design them yourself or
get a professional In addition are you going to print them on a home printer,
in a shop, or order them over the web Fact remained that all these questions
tie together in various ways to make a surprisingly complicated decision.
Theoretically speaking what you choose will ultimately depend on what
your priorities are. In addition when it comes to whether
you should hire a designer to design your business cards, dont get pressured
into doing anything you dont want to do. On the one hand, it is worth
remembering that business cards with stupid fonts and terrible clipart
can easily put people off you but on the other side of the coin, if you
keep your card plain and conservative, but still use bold shapes and colors,
you can produce something very good even on a DIY system. In case if you go to a shop you may
find yourself pressured into hiring a pro, while if you order over the
web, youre more likely to find an easy interface that will produce your
cards for you. It is worth mentioning in this regard that some online
ordering sites even have special flash interfaces that will guide you
through adding colors, choosing appropriate fonts, putting the right details
in the right place and all the rest of it. More often than not these services
can often be very good value for money, considering that they also tend
to do the actual printing cheaper than a shop. Though, the downside of not using an
actual, physical print shop is that you may have to wait a few weeks for
your business card to turn up and its always
in those few weeks that youre left wishing you had some cards. According
to experts, the best solution is to get your business cards made online
on the cheap using an easy web interface, and then use temporary, home-made
cards until the real ones turn up. In theory, high quality business cards
without full-color photographs are normally printed using spot colors
on sheetfed offset printing presses. Moreover some companies have gone
so far as to trademark their spot colors. In case if a business card logo
is a single color and the type is another color, the process is considered
two color. It is worth pointing that more spot colors can be added depending
on the needs of the card. If experts are to be believed, to simulate
the "raised-print" effect of printing with engraved plates, a less-expensive
process called thermography was developed that uses the application of
a plastic powder, which adheres to the wet ink. In simple terms, the cards
are then passed through a heating unit, which melts the plastic onto the
card. On the other hand full color business
card , or cards that use many colors, are printed on sheetfed presses
as well; though, they use the CMYK (cyan, magenta, yellow, and black)
four-color printing process. Furthermore screens of each color overprinted
on one another create a wide gamut of color. However the downside to this
printing method is that screened colors if examined closely will reveal
tiny dots, whereas spot color cards are printed solid in most cases. In
an ideal scenario spot colors should be used for simple cards with line
art. Below find some terminology in reference
to full color printing: * 4/0 - Full Color Front / No Back * 4/1 - Full Color Front / Black
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