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| Business cards | |||||
Business
cards evolved from a fusion of traditional
trade cards and visiting cards. Visiting cards (also called as calling
cards) were first introduced in China in the 15th century and in Europe
in the 17th century. Business cards are one of the most powerful and inexpensive
marketing tools. Business cards are essential business tools and a convenient
means to leave contact information. Business
cards are used throughout the world to quickly introduce a person,
establish their role in an organization, or make a creative statement.
Handing out a business card is much easier than writing out all your contact
information to the person who you meet. A card that's ugly, untidy, printed
on low quality paper or one having incorrect text will prove to be a deterrent
, no matter how many wonderful services you offer. On the other hand,
clean, creative, professionally printed and visually attractive card,
conveys a positive first impression that makes an impact even after the
first meeting. The typical business card must include
giver's name, company affiliation (usually with a logo), address, telephone
number(s), fax and e-mail. Most people underutilize their business card.
Earlier, many cards were simple black text on a white background. But,
today a professional business card will sometimes include one or more
aspects of striking visual design. A business card is an inexpensive way
of advertising yourself to friends and colleagues. Horizontal layouts
are the most typical, most widely used format for business cards. Some of the required information
on a Business card is as follows Giver's Name and/or Company Name Giver's Title, or some other descriptive
text to indicate what the person does if it's not obvious from the business
name Ways to contact the person such as telephone
number, fax, email, web page, mailing address, street address, etc. Business cards are important for any
profession. Business cards are frequently
used during sales calls (visits) to provide potential customers with a
means to contact the business or representative of the business. One of
the most cost effective ways you can promote your business is through
the use of a powerful business card. When you are out of the office meeting
people, having business cards on you will help market what you do. Choosing
the right business cards for your business should not be taken lightly.
Getting a business card online is an easy process and keeps in mind your
business card needs. They consist of different types of business cards
such as the standard black and white cards, fancier cards, etc. Business
cards come in a variety of shapes and sizes. There are the regular
single-sided cards. A two-sided business card allows more space and more
content. The exchange of business cards has become
common even for social introductions. Some people carry "personal" business
cards which contain only personal contact information and has no details
about the company, profession etc. Some of the types of business
cards are as follows High quality business cards - High quality
business cards without full-color photographs are normally printed using
spot colors on offset printing presses. More spot colors can be added
depending on the needs of the card. Plastic business cards Such cards have
the same thickness and size as a credit card and are printed upon using
high quality, scratch resistant inks. Solid plastic business cards have
rounded corners and resemble credit cards. Transparent plastic business
cards are prepared from lightweight plastic that can be clear or tinted
one of a number of colors. Plastic business cards are remarkably affordable
and can make a significant difference in the products/services promotion.
UV glossy coat Business cards can also
be coated with a UV glossy coat on the front side and are generally uncoated
at the rear side. The coat is applied just like another ink using an additional
unit. Some areas can be coated, and other areas can be left uncoated.
Such cards have high-resolution full color. CD-ROM "business cards" - Recent technological
advances have made possible which can hold about 35 to 100 MB of data.
These cards may be square, round or oblong but are approximately the same
size as a conventional business card. Magnetic business cards Such cards are
sturdy, full-back magnetic, have high-resolution full color and are glossy,
plastic laminated. Raised Ink business cards Such cards
are bright white, heavyweight and the text could have one of these colors
- black, red, or blue ink Fold-over business cards These Business
Cards open up to become mini-brochures. On the front is the standard information;
inside is a listing of the company's benefits, products, services, mission,
clients, and further information. Business cards come in various forms,
shapes and sizes. But one must keep in mind that they should exhibit professionalism.
The informative types of business cards do a lot more than the standard
ones, which are really mere reminders and not much else. Business cards
can be powerful selling tools, marketing weapons that set you apart from
your competition.
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