Billboards and out-of-home (OOH) advertising have long been a staple of the real estate industry. These large, eye-catching advertisements are strategically placed in high-traffic areas to capture the attention of potential buyers and renters. With the rise of digital advertising, some may question the effectiveness of traditional billboards and OOH advertising. However, recent research shows that these methods remain highly effective in reaching target audiences.

In fact, a study conducted by Vistar Media found that billboard advertising was a highly effective venue in programmatic DOOH (digital out-of-home) advertising. In the US market, billboard advertising within Vistar's campaign activations in 2022 drove a significant increase in brand lift and purchase intent. This research reaffirms the power of roadside advertising in OOH and highlights its importance in the real estate industry.

 

The Benefits of Billboards in Real Estate Marketing

Billboards have been a staple in the advertising industry for decades, and the real estate industry has not been left behind. Real estate companies and independent realtors have used billboards to attract home sellers, home buyers, and promote their listings. Even as online options for advertising become more and more popular, real estate billboard advertising remains an effective option. Here are some of the benefits of using billboards in real estate marketing:

 

1. High Visibility in Strategic Locations

Billboards are placed in high-traffic areas and strategic locations, ensuring that they are seen by a large number of people. They are often placed along highways and busy roads, making them visible to drivers and passengers. According to recent studies, up to 71% of drivers notice billboard messages while driving, making it an effective way to reach potential clients.

 

2. Targeted Reach in Predefined Geographic Locations

Billboards can be strategically placed in specific geographic locations to target potential clients in that area. This makes it easier to reach the right audience and increase the chances of converting them into clients. Real estate agents can choose locations near their listings or in areas where they want to grow their market.

 

3. Local Brand Awareness and Recognition

Billboards can help build local brand awareness and recognition. They offer a wide appeal and are easy to read, making it easier for potential clients to remember the brand. This is especially important for real estate agents who want to establish themselves as trusted and reliable in their community.

 

4. Reinforced Credibility and Brand Recognition

Billboards offer a level of credibility and trust that is hard to achieve with other forms of advertising. They are always on and can be seen by anyone passing by, reinforcing the brand's credibility and recognition. This is especially important for real estate agents who want to establish themselves as trusted and reliable in their community.

 

5. Perfect Complement to Digital Marketing

Billboards can be a perfect complement to digital marketing efforts. They can reinforce the message and increase the chances of potential clients taking action. Real estate agents can use programmatic technology to target specific audiences and measure the effectiveness of their billboard campaigns.

In conclusion, billboards are a valuable tool for real estate agents looking to grow their market and reach potential clients. They offer high visibility in strategic locations, targeted reach in specific geographic locations, local brand awareness and recognition, reinforced credibility and brand recognition, and are a perfect complement to digital marketing efforts.

 

DOOH: The Next Generation of OOH Advertising

Digital Out of Home (DOOH) advertising has become a powerful tool for the real estate industry. DOOH advertising is a form of OOH advertising that utilizes electronic displays to serve OOH ads. It is a highly effective way to reach a large audience and increase brand credibility. In this section, we will discuss the benefits of using DOOH advertising in real estate and how programmatic DOOH advertising has become a game-changer in the industry.

 

The Benefits of Using DOOH Advertising in Real Estate

DOOH advertising offers several benefits to the real estate industry. One of the main benefits is that it allows real estate companies to reach a large audience. With DOOH advertising, real estate companies can display their ads in high-traffic areas such as airports, train stations, and shopping centers. This means that they can reach a large number of people who are likely to be interested in their properties.

Another benefit of DOOH advertising is that it is highly targeted. Real estate companies can use data to target their ads to specific audiences. For example, they can target people who are looking to buy a home in a particular location or people who are interested in a particular type of property. This means that their ads are more likely to be seen by people who are interested in what they have to offer.

DOOH advertising also offers real estate companies a way to increase brand credibility. By displaying their ads in high-traffic areas, real estate companies can position themselves as industry leaders. This can help to build trust and credibility with potential customers.

 

What About Programmatic DOOH Advertising?

Programmatic DOOH advertising has become a game-changer in the real estate industry. It is a form of DOOH advertising that uses data and technology to automate the buying and selling of ad space. This means that real estate companies can target their ads more effectively and get better results.

Programmatic DOOH advertising also offers real estate companies a way to measure the effectiveness of their ads. They can track metrics such as impressions, clicks, and conversions to see how their ads are performing. This means that they can make data-driven decisions about their advertising campaigns and optimize them for better results.

In summary, DOOH advertising is a highly effective way for real estate companies to reach a large audience and increase brand credibility. Programmatic DOOH advertising has become a game-changer in the industry, offering real estate companies a way to target their ads more effectively and measure their effectiveness. With the right strategy, real estate companies can use DOOH advertising to drive more leads and sales.

 

Measuring the Effectiveness of Billboard and OOH Advertising in Real Estate

Measuring the effectiveness of billboard and out-of-home (OOH) advertising is crucial for real estate companies to ensure that their marketing efforts are generating the desired results. This section will explore the key performance indicators (KPIs) for measuring the effectiveness of billboard and OOH advertising, the measurement providers available, and roadside advertising studies.

 

The Future of Billboard and OOH Advertising in Real Estate

As the world becomes more digital, the future of billboard and out-of-home (OOH) advertising in real estate is becoming increasingly important. With the rise of programmatic technology, digital billboards, and digital out-of-home (DOOH) advertising, the industry is experiencing a significant shift in the way it operates.

 

The Role of Technology in the Future of OOH and DOOH Advertising

The role of technology in the future of OOH and DOOH advertising is significant. With programmatic DOOH advertising, advertisers can target specific audiences in real-time. This means that real estate agents can show ads to people who are in the process of searching for a new home or who are in the market for a new rental property.

In addition to programmatic technology, the use of digital out-of-home (DOOH) advertising is on the rise. DOOH ads can be displayed on screens in public places such as airports, train stations, and shopping malls. This means that real estate agents can reach potential buyers and renters while they are out and about, making it easier to capture their attention.

 

Final Words on OOH Advertising and Real Estate

The future of billboard and OOH advertising in real estate is exciting. With the rise of programmatic technology, digital billboards, and DOOH advertising, the industry is evolving to meet the needs of modern consumers. As the world continues to change, it will be interesting to see how the industry adapts to new trends and challenges.